Content For a Better Candidate Experience
Let’s get tactical.
These are the foundational pieces of content that every company needs to create if they want to provide a better candidate experience.
Bonus: put them all together in one “nutshell” blog post.
By doing this, you will:
Manage expectations upfront.
Make your recruiter’s lives easier.
Help nonqualified candidates opt-out at the top of the funnel.
Allow your recruiters to have more educated, productive conversations.
Establish your brand voice and energy.
Have tactical and flexible content with a long shelf life.
How to distribute these:
Send to candidates before they apply.
Send to candidates after they apply.
Send throughout the interview process.
Display on your careers site.
By keeping your content practical and flexible you’re always creating with the end-users in mind––your recruiters and your candidates.