If you follow anyone online it’s important to know that they eat their own dog food.
So here we go...
I talk a lot about the importance of doing UX research with your market as a way of building domain expertise and empathy for your end-user.
I also feel that having a deep understanding of your audience is the foundation for being a true marketer and that the best way to obtain this is through real conversations with those doing the work.
Here’s what I do:
Over the last year, I have averaged at least 5 conversations a week with candidates and industry peers ranging from Engineers and in-house Comms, People, and Recruiting leaders to some of the smartest Sales and Marketing pros.
(I actually looked at my calendar and counted)
Here’s why I do it:
To make sure that I’m not full of crap (key when creating content).
To test my ideas and assumptions.
To gain new insights and perspectives.
To knowledge share and exchange value.
To stay humble (I have a lot to learn).
Every thought, opinion, and perspective that I post is in some way influenced by market research.
So why this post?
Because if you follow me, you need to know that I’m doing my homework.
100 percent. And I appreciate that you're sharing what you're learning with all of us. Thanks, man!