How To Nurture Your Passive Audience

A conversation with Michael Rizzi – Recruitment Marketing @ DraftKings

15-second read | Tell your friends on LinkedIn

Recruitment marketers, talent leaders, and all you boots-on-the-ground recruiters who are thinking about how to effectively nurture your passive audience, you’re in luck. 

Tomorrow I’ll be talking with Michael Rizzi, Recruitment Marketing Manager at DraftKings, about this very subject.

When: Thursday, May 13th at 2 pm PT

Topic: The Impact of Nurture Campaigns on a Passive Audience

Register here

(Can’t make it? Register and we’ll send you the recording.)

We’ll be covering:

  • What is your intent with nurturing? Drive awareness or convert?

  • How you tie an email campaign together to tell a purposeful story instead of it being fragmented.

  • How to build out real talent communities.

  • How to segment appropriately to target the right audience.

  • How to match timing and content to your audience.

  • How to create evergreen content for social.

  • Key tentpole areas for internal teams.

Hope you can join us :)


Reminder: You can listen to all of our past Show-and-Tell conversations on your favorite podcasting app