There’s a flurry of “how to grow your audience on LinkedIn” content flying around these days.
Here is my two cents on LinkedIn organic growth (keyword: organic):
1. Post.
A lot. For a long time.
2. Detach from engagement numbers.
They don’t matter. Caring about likes, comments, and follower count = distractions.
3. Reply to your comments.
Trust me, you’re not too big for this––you’re not Instafamous. (But apparently, some think they are.)
4. Realize that LinkedIn is not real life.
Your job, business, and family are. Social is a filtered version of reality––yours and theirs. A Like doesn’t mean that someone actually likes you. And poor engagement doesn’t mean that they don’t. Perspective, people.
5. Ignore, unfollow, and/or block anyone who posts about “growing your personal brand” on LinkedIn.
They’re not in it for you––and likely part of #6.
6. Do not join an engagement pod.
This is the fastest way to a) get blackballed by the OG’s on this platform, and b) build a worthless, hollow audience of numbers, not carers.
Lastly, if your business is dependent on LinkedIn, you’re screwed. LinkedIn is simply a distribution channel.
There you have it.
No guides, coaches, or courses needed.
Sound slant....