1-minute read
The fact that I looked up a property on Zillow doesn’t mean that I want the volume turned up on their marketing emails with lists of homes for sale in my area.
But Zillow thinks it does.
Zillow is mostly an app for property voyeurism and comparison porn. We want to know the comps in our neighborhood and how much the other parent's houses are worth when we take our kids to birthday parties.
The fact that Zillow hasn’t gotten this memo yet shows how disconnected they are from their user’s behavior.
Most of the spam in our lives is due to companies simply not giving AF. Marketers overwhelm the system with shouting. And instead of treating those of us in the real world like adults, they treat us like children.
Their obnoxious, intrusive, and disconnected behavior is driven purely by fear. Fear that if they don’t tell us what to do, we won’t know where to go. And if we don’t know where to go we will be lost in a sea of competitors waiting to steal our money and attention away from them.
We, the people on the receiving end of the endless volume of shouting in our feeds and inboxes, don’t operate like that. If we want something, we know how to find it.
The moral of the story is that if you care just a little more about connection and the experience of the person on the other end, you suddenly put yourself in a select category. Care a lot and you’re in rarefied air.
Marketers, the bar is low. Clear it.
— Nate