1-minute read
When making work decisions—especially in B2B environments—boring is a valuable quality we often seek out.
Here’s some perspective:
We commonly make professional choices based on what’s safe, functional, and known. To expect more isn’t appreciating the predictability that we rely upon in our work lives. Think about it: The tech we use, the services we contract, even the industries we work in are mostly boring. It’s why they work. And our contribution is largely dependent on having stuff that works.
Sure, there are outliers. But not many. Most of us leave that risk to the early adopters until whatever the thing is becomes predictable—and therefore, no longer an outlier.
Boring makes money because boring is safe.
This is why we buy and sell history in the form of case studies, testimonials, reviews, and logos. Because when it comes to business, we want what’s proven. Trading on history keeps things safe. And safe, my friends, is usually boring.
So stop expecting more in the choices you make at work. You don’t want more. More is reserved for all the other things in life. It’s why those other things are so special, fun, exciting, challenging—and not boring.
The next time you’re buying something for work and sitting through a boring sales demo, have a little perspective. A sales call isn’t for your entertainment value. It’s for showing you what you asked to see. And in most cases, that’s the boring, safe, functional thing that will get the job done and keep you from getting fired.
Don’t worry. You’ll get all the entertainment you need once you log off and open that incognito window ;)
— Nate