15-second read
The most pragmatic marketer will have a sales background.
As a result, their strategies, behaviors, tactics, speed, expectations, and metrics will be thought about, acted on, executed, delivered, and analyzed through the lens of a salesperson.
As a result of that, their sales team will talk to fewer, but better prospects—closing more revenue in less time. Because this marketer understands the correlation between time, resources, and quality.
Hire marketers with a sales background and promote salespeople to marketing roles. Things will get practical real quick.
(Bonus: This marketer will also define "qualified lead" in terms of a salesperson and what that means to the sales process—and stop the incestuous fighting between sales and marketing.)