Your content checklist for quick wins & long-term strategy
Startups––you’re constantly shifting your talent strategy.
If there’s anything you’re comfortable with, it’s constant change.
This is where you thrive.
You live in a world of short-term reactionary thinking most of the time.
And if you’ve paused hiring, now is the time to reprioritize brand.
You finally have the space to think. Use it to build out your long-term content plan.
Here are some ideas to get the wheels turning:
Tactical content for quick wins:
Thought leadership and ghostwriting for key stakeholders
”How you do [x]” blog posts
Leadership "Why I Joined" stories
*Market these internally across the organization to:
Get feedback on the content
Get employees excited to organically share on social
More strategic:
Conduct focus groups to redefine your company Why
Create a content calendar
Rewrite job descriptions (example)
Build out an internal wiki to teach, train, and onboard
An “all in one place” nutshell link for candidates (like this)
This is your content checklist.
Focus on knocking out the quick wins to build a strong foundation of evergreen content + one strategic initiative at a time.