Think of your Employer Brand as a product. And your market is: 1) Your employees 2) Your external candidate audience A core principle of product marketing is understanding your audience. You have to be continually looking for product-market fit by talking directly to your market and getting feedback on how they perceive both your brand and your competitor’s.
A Product Marketing Approach to Employer Branding
A Product Marketing Approach to Employer…
A Product Marketing Approach to Employer Branding
Think of your Employer Brand as a product. And your market is: 1) Your employees 2) Your external candidate audience A core principle of product marketing is understanding your audience. You have to be continually looking for product-market fit by talking directly to your market and getting feedback on how they perceive both your brand and your competitor’s.